/* ==========================================================================
   Publirem · estilos globales
   Sitio estático sin framework. Las páginas del blog cargan además blog.css.
   ========================================================================== */

:root {
  /* Marca */
  --blue: #75a9e6;          /* azul cielo del logotipo: acentos y decoración */
  --blue-soft: #dbe9f8;
  --blue-dark: #2c6ab3;     /* enlaces y botones (contraste AA sobre fondos claros) */
  --ink: #1c2d43;
  --muted: #5d6876;
  --paper: #fbfaf7;         /* blanco cálido */
  --sand: #f3f0ea;          /* tono natural para secciones alternas */
  --mist: #eef3f6;
  --line: #e3e6e8;
  --white: #fff;

  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --sans: "DM Sans", "Segoe UI", Arial, sans-serif;

  --wrap: 1180px;
  --gutter: 28px;
  --radius: 4px;
  --shadow: 0 14px 30px rgba(28, 45, 67, .08);
}

/* ---------- Base ---------- */

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: 110px; -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 16px/1.6 var(--sans);
  overflow-x: clip;
}

img { display: block; max-width: 100%; height: auto; }

a { color: inherit; text-decoration: none; }

:focus-visible { outline: 3px solid var(--blue); outline-offset: 3px; }

.wrap { width: min(var(--wrap), calc(100% - var(--gutter) * 2)); margin-inline: auto; }

.skip-link {
  position: absolute; left: 12px; top: -60px; z-index: 100;
  background: var(--ink); color: var(--white); padding: 10px 16px; font-weight: 600;
}
.skip-link:focus { top: 12px; }

.visually-hidden {
  position: absolute !important; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); white-space: nowrap;
}

/* ---------- Tipografía ---------- */

h1, h2 {
  font: 500 clamp(42px, 5.5vw, 70px)/1.05 var(--serif);
  letter-spacing: -.035em;
  margin: 0;
  text-wrap: balance;
}
h2 { font-size: clamp(34px, 4vw, 48px); line-height: 1.1; }
h1 em, h2 em { color: var(--blue-dark); font-weight: 500; }
h3 { text-wrap: balance; }

.eyebrow {
  display: flex; align-items: center; gap: 10px;
  font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase;
  color: var(--blue-dark); margin: 0 0 18px;
}
.eyebrow::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--blue); flex: none; }

.lead { font-size: 18px; color: var(--muted); max-width: 470px; margin: 24px 0 30px; }

/* ---------- Botones y enlaces ---------- */

.button {
  display: inline-flex; align-items: center; justify-content: space-between; gap: 24px;
  background: var(--blue-dark); color: var(--white);
  padding: 15px 20px; border-radius: var(--radius);
  font-size: 15px; font-weight: 600; line-height: 1.2;
  transition: background .2s, transform .2s;
}
.button:hover { background: var(--ink); transform: translateY(-2px); }
/* Flecha dibujada con SVG: se ve igual en todos los dispositivos (el carácter ↗ se mostraba como emoji en móvil).
   Enlaces internos: flecha a la derecha. Enlaces externos (target="_blank"): flecha en diagonal. */
.arrow {
  display: inline-block; flex: none; width: .95em; height: .95em; vertical-align: -.12em;
  background: currentColor;
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M4 12h15M13 6l6 6-6 6'/%3E%3C/svg%3E") center / contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M4 12h15M13 6l6 6-6 6'/%3E%3C/svg%3E") center / contain no-repeat;
  transition: transform .2s;
}
a[target="_blank"] .arrow {
  -webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M7 17 17 7M8 7h9v9'/%3E%3C/svg%3E");
          mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M7 17 17 7M8 7h9v9'/%3E%3C/svg%3E");
}
a:hover .arrow { transform: translateX(3px); }
a[target="_blank"]:hover .arrow { transform: translate(2px, -2px); }
.button .arrow { width: 1.1em; height: 1.1em; }
.button-small { padding: 11px 15px; gap: 14px; font-size: 14px; }
.button-light { background: var(--white); color: var(--ink); }
.button-light:hover { background: var(--blue-soft); }

.text-link {
  display: inline-block;
  font-size: 15px; font-weight: 600;
  border-bottom: 1px solid #a8bed7; padding-bottom: 3px;
  transition: color .2s, border-color .2s;
}
.text-link:hover { color: var(--blue-dark); border-color: var(--blue-dark); }

/* ---------- Franja superior y cabecera ---------- */

.topline {
  background: var(--ink); color: #e4ebf3;
  text-align: center; font-size: 12px; letter-spacing: .1em; text-transform: uppercase;
  padding: 9px 16px;
}
.topline a { color: var(--white); border-bottom: 1px solid rgba(255, 255, 255, .4); }

.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(251, 250, 247, .94);
  -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.header-inner { min-height: 80px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }

.brand {
  display: inline-flex; align-items: flex-start;
  font: 700 30px/1 var(--serif); letter-spacing: -.05em; color: var(--blue-dark);
}
.brand span { font: 600 10px var(--sans); margin-left: 2px; letter-spacing: 0; }

.main-nav { display: flex; gap: 32px; font-size: 15px; color: #3f4f63; }
.main-nav a { position: relative; padding: 6px 0; }
.main-nav a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px;
  background: var(--blue); transform: scaleX(0); transform-origin: left; transition: transform .25s;
}
.main-nav a:hover, .main-nav a[aria-current] { color: var(--ink); }
.main-nav a:hover::after, .main-nav a[aria-current]::after { transform: scaleX(1); }

/* ---------- Hero ---------- */

.hero {
  display: grid; grid-template-columns: 1fr 1.05fr; align-items: center; gap: 64px;
  padding-block: 64px 84px; position: relative;
}
.hero-actions { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; }

.proof {
  display: flex; flex-wrap: wrap; align-items: center; gap: 16px 28px;
  margin: 44px 0 0; padding: 0; list-style: none;
  font-size: 14px; color: var(--muted); line-height: 1.45;
}
.proof li { display: flex; align-items: center; gap: 12px; }
.proof li + li { padding-left: 28px; border-left: 1px solid var(--line); }
.proof b { display: block; color: var(--ink); font-size: 15px; }
.proof-mark { font: 500 42px/.9 var(--serif); color: var(--blue-dark); }
.proof-mark sup { font-size: 20px; }

.hero-media { position: relative; margin: 0; }
.hero-media img { width: 100%; aspect-ratio: 4 / 3.3; object-fit: cover; border-radius: var(--radius); }
.hero-media figcaption {
  position: absolute; right: 0; bottom: -16px;
  background: var(--white); padding: 12px 18px; box-shadow: var(--shadow);
  font: italic 15px var(--serif); color: #4b5c71;
}
.hero-stamp {
  position: absolute; right: -14px; top: 30px;
  width: 86px; height: 86px; border-radius: 50%;
  display: grid; place-content: center; text-align: center;
  background: var(--paper); border: 1px solid #b7cce3; color: var(--blue-dark);
  font-size: 9px; font-weight: 600; letter-spacing: .14em; line-height: 1.4;
  transform: rotate(12deg);
}

/* ---------- Secciones genéricas ---------- */

.section { padding-block: 96px; }
.section-alt { background: var(--mist); }
.section-sand { background: var(--sand); }

.section-head { display: flex; align-items: end; justify-content: space-between; gap: 24px; margin-bottom: 40px; }
.section-head p:not(.eyebrow) { color: var(--muted); max-width: 420px; margin: 16px 0 0; }

/* ---------- Categorías ---------- */

.category-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }

.category-card {
  position: relative; overflow: hidden; border-radius: var(--radius);
  aspect-ratio: 3 / 4; background: var(--blue-soft); color: var(--white);
}
.category-card img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s; }
.category-card:hover img { transform: scale(1.05); }
.category-card::after {
  content: ""; position: absolute; inset: 35% 0 0;
  background: linear-gradient(transparent, rgba(16, 30, 48, .75));
}
.category-label {
  position: absolute; top: 16px; left: 16px; z-index: 1;
  background: rgba(255, 255, 255, .9); color: var(--ink);
  padding: 4px 9px; border-radius: 99px;
  font-size: 11px; font-weight: 700; letter-spacing: .12em;
}
.category-body { position: absolute; z-index: 1; left: 20px; right: 20px; bottom: 20px; }
.category-title { display: block; font: 500 26px/1.12 var(--serif); }
.category-desc { display: block; margin-top: 8px; font-size: 14px; line-height: 1.45; color: #e7eef6; }

.more-categories { display: flex; flex-wrap: wrap; align-items: center; gap: 10px; margin-top: 28px; }
.more-categories > span { font-size: 14px; color: var(--muted); margin-right: 6px; }
.chip {
  display: inline-block; padding: 8px 14px; border: 1px solid #c9d7e6; border-radius: 99px;
  background: var(--white); font-size: 14px; transition: border-color .2s, color .2s;
}
.chip:hover { border-color: var(--blue-dark); color: var(--blue-dark); }

/* ---------- Ocasiones ---------- */

.occasion-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.occasion-card {
  display: flex; flex-direction: column;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 26px 24px 24px; transition: transform .2s, box-shadow .2s, border-color .2s;
}
.occasion-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: transparent; }
.occasion-icon {
  width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center;
  background: var(--blue-soft); color: var(--blue-dark); margin-bottom: 20px;
}
.occasion-icon svg { width: 22px; height: 22px; }
.occasion-card h3 { font: 500 22px/1.2 var(--serif); margin: 0 0 10px; }
.occasion-card p { font-size: 15px; color: var(--muted); margin: 0 0 18px; }
.occasion-card b { margin-top: auto; font-size: 14px; color: var(--blue-dark); }

/* ---------- Proceso ---------- */

.process { display: grid; grid-template-columns: .85fr 1.15fr; gap: 96px; }
.process-intro p:not(.eyebrow) { max-width: 360px; color: var(--muted); margin: 22px 0 26px; }
.steps { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); counter-reset: step; }
.steps li {
  display: grid; grid-template-columns: 56px 190px 1fr; align-items: baseline; gap: 16px;
  padding: 28px 0; border-bottom: 1px solid var(--line); counter-increment: step;
}
.steps li::before {
  content: counter(step, decimal-leading-zero);
  color: var(--blue-dark); font-size: 13px; font-weight: 700; letter-spacing: .12em;
}
.steps h3 { font: 500 23px/1.2 var(--serif); margin: 0; }
.steps p { margin: 0; color: var(--muted); font-size: 15px; }

/* ---------- Banda de valor ---------- */

.value-band { position: relative; overflow: hidden; background: #f6f1e8; }
.value-band img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 70% center;
}
.value-band::before {
  content: ""; position: absolute; inset: 0; z-index: 1;
  background: linear-gradient(90deg, rgba(246, 241, 232, .97) 0%, rgba(246, 241, 232, .88) 42%, rgba(246, 241, 232, 0) 70%);
}
.value-inner { position: relative; z-index: 2; padding-block: 96px; }
.value-inner > div { max-width: 520px; }
.value-list { list-style: none; margin: 30px 0 34px; padding: 0; display: grid; gap: 16px; }
.value-list li { display: grid; grid-template-columns: 28px 1fr; gap: 10px; font-size: 16px; color: #3d4c5e; }
.value-list li::before {
  content: "✓"; width: 24px; height: 24px; border-radius: 50%; display: grid; place-items: center;
  background: var(--blue-dark); color: var(--white); font-size: 13px; margin-top: 1px;
}
.value-list b { color: var(--ink); }

/* ---------- Tarjetas de artículo ---------- */

.article-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.article-card {
  display: flex; flex-direction: column; align-items: flex-start;
  background: var(--white); border-radius: var(--radius);
  padding: 28px 26px 24px; min-height: 230px;
  transition: transform .2s, box-shadow .2s;
}
.article-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.article-tag, .article-meta {
  font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--blue-dark);
}
.article-card h3 { font: 500 22px/1.28 var(--serif); letter-spacing: -.015em; margin: 14px 0 12px; }
.article-card p { font-size: 15px; line-height: 1.6; color: var(--muted); margin: 0 0 20px; }
.article-card b { margin-top: auto; font-size: 14px; }
.article-card:hover b { color: var(--blue-dark); }

/* ---------- Contacto ---------- */

.contact { display: grid; grid-template-columns: 1.1fr .9fr; gap: 64px; align-items: center; }
.contact-intro p:not(.eyebrow) { color: var(--muted); max-width: 440px; margin: 22px 0 28px; }
.contact-card {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 34px; box-shadow: var(--shadow);
}
.contact-list { margin: 0; display: grid; gap: 22px; }
.contact-list div { display: grid; grid-template-columns: 44px 1fr; gap: 14px; align-items: start; }
.contact-list dt { grid-row: span 2; }
.contact-list dt span {
  width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center;
  background: var(--blue-soft); color: var(--blue-dark);
}
.contact-list svg { width: 20px; height: 20px; }
.contact-list dd { margin: 0; }
.contact-list .label { font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.contact-list a { font-size: 17px; font-weight: 500; border-bottom: 1px solid transparent; transition: border-color .2s, color .2s; overflow-wrap: anywhere; }
.contact-list a:hover { color: var(--blue-dark); border-color: currentColor; }

/* ---------- Pie ---------- */

.footer { background: var(--ink); color: #d2dce8; padding: 64px 0 28px; font-size: 15px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.2fr; gap: 40px; }
.footer .brand { color: #9fc6f3; font-size: 28px; margin-bottom: 14px; }
.footer p { margin: 0; max-width: 300px; color: #b9c6d6; }
.footer h2 { font: 700 12px/1.4 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--white); margin: 6px 0 16px; }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.footer a:not(.brand):hover { color: var(--white); text-decoration: underline; text-underline-offset: 3px; }
.footer-bottom {
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px;
  margin-top: 48px; padding-top: 22px; border-top: 1px solid rgba(255, 255, 255, .12);
  font-size: 13px; color: #9eacbc;
}

/* ---------- Página 404 ---------- */

.not-found { padding-block: 110px; max-width: 720px; }
.not-found .lead { max-width: 560px; }

/* ---------- Responsive ---------- */

@media (max-width: 1000px) {
  .hero { gap: 40px; }
  .process { gap: 48px; }
  .steps li { grid-template-columns: 44px 1fr; }
  .steps p { grid-column: 2; }
  .occasion-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 860px) {
  .header-inner { flex-wrap: wrap; min-height: 0; padding-block: 14px 0; gap: 0 16px; }
  .main-nav {
    order: 3; width: 100%; justify-content: space-between; gap: 18px;
    overflow-x: auto; padding: 10px 0 8px; margin-top: 10px; border-top: 1px solid var(--line);
    font-size: 14px; scrollbar-width: none;
  }
  .main-nav::-webkit-scrollbar { display: none; }
  .main-nav a { white-space: nowrap; }
  html { scroll-padding-top: 130px; }

  .hero { grid-template-columns: 1fr; padding-block: 40px 64px; }
  .hero-media { margin-top: 8px; }
  .hero-media img { aspect-ratio: 16 / 11; }
  .hero-stamp { display: none; }

  .category-grid { grid-template-columns: repeat(2, 1fr); }
  .process, .contact { grid-template-columns: 1fr; }
  .article-grid { grid-template-columns: 1fr 1fr; }
  .value-band { display: flex; flex-direction: column-reverse; }
  .value-band::before { display: none; }
  .value-band img { position: static; height: auto; aspect-ratio: 16 / 10; object-position: 80% center; }
  .value-inner { padding-block: 72px 48px; }
}

@media (max-width: 620px) {
  :root { --gutter: 18px; }
  body { font-size: 16px; }
  .topline { font-size: 11px; letter-spacing: .06em; }
  .brand { font-size: 26px; }
  .button-small { font-size: 13px; padding: 9px 12px; gap: 10px; }
  .hero h1 { font-size: 48px; }
  .lead { font-size: 17px; }
  .proof li + li { padding-left: 0; border-left: 0; }
  .section { padding-block: 64px; }
  .section-head { flex-direction: column; align-items: flex-start; }
  .category-grid { gap: 10px; }
  .category-card { aspect-ratio: 3 / 4.2; }
  .category-title { font-size: 20px; }
  .category-desc { display: none; }
  .category-label { font-size: 10px; top: 10px; left: 10px; }
  .category-body { left: 14px; right: 14px; bottom: 14px; }
  .occasion-grid, .article-grid { grid-template-columns: 1fr; }
  .article-card { min-height: 0; }
  .value-inner { padding-block: 64px; }
  .contact-card { padding: 24px 20px; }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
}

@media (max-width: 420px) {
  .topline { display: none; }
  .main-nav a:nth-child(2) { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
}

@media print {
  .topline, .site-header, .footer, .hero-stamp { display: none; }
  body { background: #fff; }
}